The Korean beauty brand will introduce eight products at more than 600 Target stores and on Target.com beginning Sept. 10.
-- AROMATICA, a Korean beauty brand specializing in aromatherapy-inspired scalp, hair and skin care products, announced that it will launch at Target Beauty Studio on Sept. 10.
The brand’s products will be available at Target Beauty Studio locations in more than 600 stores across the United States and through Target.com. The launch will introduce eight AROMATICA scalp and hair care products covering cleansing, exfoliation, conditioning and targeted scalp care.
Featured products in the initial assortment include:
- Rosemary Scalp Scaling Shampoo, 400 ml
- Rosemary Scalp Scrub, 165 g
- Rosemary Hair Thickening Conditioner, 180 ml
- Rosemary Root Enhancer, 100 ml
The Rosemary Root Enhancer is one of AROMATICA’s signature products. According to the brand, it has ranked as a top-selling product in the scalp treatments category on Amazon in the United States.
“We are pleased to introduce AROMATICA’s approach to scalp and hair care to Target guests through Target Beauty Studio,” said Jiwon Kim, global business division director at AROMATICA. “This launch gives more U.S. consumers an opportunity to explore our rosemary-based products and incorporate targeted scalp care into their daily routines.”
Founded by Jerry Kim in 2004, AROMATICA develops products using essential oils and botanical ingredients. The company’s rosemary-focused collection reflects its broader emphasis on ingredient transparency and daily scalp-care routines.
Target Beauty Studio
Target Beauty Studio is Target’s new prestige beauty concept, featuring a selection of established, emerging and international brands across skin care, makeup, hair care, fragrance, bath and body, and nail care. The concept is expected to include approximately 90 brands and more than 1,600 products.
According to Target, participating stores will feature dedicated beauty advisers, product displays, rotating brand spotlights and Target Circle offers. Products offered through Target Beauty Studio will also be available online.
AROMATICA products are scheduled to become available at participating Target Beauty Studio locations and on Target.com beginning Sept. 10.
For additional information, visit instagram.com/aromatica.global
About AROMATICA
Founded in 2004, AROMATICA is a South Korean scalp, hair and skin care brand whose product development is rooted in aromatherapy. The company uses botanical ingredients and essential oils to develop products designed to support daily scalp, hair and skin care routines.
Contact Info:
Name: Jihyeon Kim
Email: Send Email
Organization: WWD Studios PR
Website: https://www.instagram.com/aromatica.global
Release ID: 89202256
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